Who We Are


We are the latest "love child" of fashion maverick Christian Audigier, the man behind Ed Hardy brand apparel.

If you haven't heard the story already, well here's a brief recap. After leaving his indelible style on such brands as Diesel, Levi's and American Eagle Outfitters (to name but a few), Christian joined Von Dutch, transforming it from an unknown label into the powerhouse label it's now known for. In late August of 2004, Christian left Von Dutch in search for a story to fill the void for a lifestyle brand he wanted to put his true soul into. He found it in Ed Hardy, the godfather of tattoo. The marriage of Christian's trendsetting fashion know-how and Ed Hardy's masterful, colorful and just plain beautiful tattoo artwork has made Ed Hardy today's hottest fashion commodity. Everyone from Madonna, Jessica Alba, Leonardo DiCaprio and David Beckham to your next door neighbor cannot get enough!

What We Have


An assortment of underwear bodies (low rise thongs, bikini's, boyshorts, cheeky hip huggers and g-strings), camisole and bikini sets, pajama sets, chemise sets and bras.

We've only just begun!!!